IIDEA

The Association was founded in early 2000s. Our original members were mainly multinationals operating on Italian soil. Since 2011, with the establishment of several game development studios in our country, we broadened our membership base to Italian videogames-producing companies, which nowadays represent most of our members. In 2019, we opened the Association’s gates to esports business operators, such as teams and tournament organizers.

Currently, the Association is composed of over 60 members, including videogames hardware manufacturers, videogames publishers, Italian game developers and esports business operators.

Internationally, in 2002 IIDEA joined ISFE (Interactive Software Federations of Europe), which is the European videogames Association located in Brussels. Since 2005 IIDEA is member of the ISFE Board of Directors. Moreover, the Association is also members of the PEGI Management Board, videogames age ratings system helping parents in making informed choices during the purchase of a videogame.

We are an agile, slender and results-oriented Association. Our line of work is very pragmatic and based on the constant involvement of our members in order to ensure that our action keeps abreast of the industry steady evolution. Our members are at the hearth of any choice or action carried out by the Association.

MISSION

Our mission is to create favorable conditions for the development of the industry in Italy and to foster the role of videogame in the economic, social and cultural system of our country.

In realizing our goals, we operate in different field of activities:

• We periodically release reports on the videogames market, on the profile of gamers and on the esports sector in Italy
• We realize periodic surveys on the Italian Industry, with specific focus on the development and production of videogames
• We closely work with public institutions at every level to represent, promote and safeguard interest of the industry in the appropriate fora
• We work to create a sustainable ecosystem for the business development of start-ups, small and medium-sized enterprises and multinationals operating in Italy, with particular attention to internationalization
• We promote the spreading of videogames culture through the organization of different local-based events and initiatives
• We promote the responsible use of videogames as a form of entertainment and growth tool, providing consumers with all the necessary information about PEGI age ratings, parental controls of main platforms and useful suggestions for parents when purchasing or playing a videogame