Policy

IIDEA actively collaborates with public institutions at all levels to support policies that favor the creation of a sustainable ecosystem for the development of the video game sector in Italy. The association promotes the culture of video games and their conscious use, both as a form of entertainment and as a tool for growth.

Accessibility

IIDEA promotes the spread of increasingly inclusive and accessible video games that, starting from the design process, place all players on an equal footing.

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Fair competition and consumer protection

IIDEA supports policies that allow fair competition and contractual freedom. The goal is to promote the emergence of new business models distributed across multiple platforms and usable by multiple players while ensuring the protection of the rights of all those who contribute to the creation of video games.

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Education and digital skills

IIDEA supports policies aimed at promoting the use of video games to support teaching as a tool to improve learning outcomes and the development of digital literacy.

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Esports

IIDEA supports the importance of a regulation useful to recognise the specific sector of Esports and to allow its sustainable growth.

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Support measures

IIDEA recognises the importance of a national strategy for the development of the video games industry and support measures that allow Italian companies to compete globally and Italy to play a leading role.

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Diversity, Equity and Inclusion

IIDEA supports policies aimed at creating and maintaining fair, equal and safe working environments where each individual can feel represented and not discriminated against, and promotes the creation of opportunities for the valorisation of all minorities in the global video game ecosystem.

Intellectual Property

IIDEA supports the creation of a solid legal framework for intellectual property that is useful to support the growth of the sector by strengthening copyright also in the field of new technologies such as Artificial Intelligence.

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Data protection and privacy

IIDEA advocates balanced regulation that complements its long-standing commitment to proper data management, with the aim of protecting privacy while creating an ever-better gaming experience.

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Environmental sustainability

IIDEA shares the belief that tackling climate change is one of the most pressing challenges of the 21st century. This means supporting initiatives that aim to reduce the environmental impact of devices and services related to the world of video games.

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Minors protection and digital well-being

IIDEA considers the protection of minors as one of its priorities. The industry has long been committed to developing protection tools and promoting the conscious and responsible use of video games to the growing number of players in Italy.