Games in Italy

Games in Italy is a label created by IIDEA to tell the story of the Italian video games industry on a global scale. The aim is to increase the international visibility of Made in Italy, to showcase the successes of the national video games industry and to explain why it is important to invest in Italian companies.

The project is particularly relevant if we consider that video game development in Italy is an industry that, by its very nature, is export-oriented and operates mainly in a global market. Video games developed in Italy are in fact digital products, designed and intended to be marketed throughout the world thanks to online distribution platforms. The main target markets for national productions are in fact Europe, North America, and then Asia and South America. The domestic market generally represents less than 5-10% of the turnover of Italian companies.

The label is used as a common denominator in a wide range of events, activities and initiatives. In particular, it is used for joint participation in the most important international trade fairs, for initiatives to promote the sale of Italian products (e.g. Steam Sale) and as a framework for panels, talks and interventions by Italian development studios at trade fairs and events in the sector.