Discover the Italian video game industry
Video games are the most advanced form of entertainment, but also an expression of contemporary culture, the pinnacle of artistic and technological innovation, and an opportunity for skills development, social, research and sustainability.
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IIDEA
We are the trade association of the video games industry in Italy. We give the industry an identity and a common voice.
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Projects
Tutto sui Videogiochi
Tutto sui Videogiochi is a website for parents and educators created by IIDEA.
It provides information on how to understand video games and how to have a positive gaming experience. It includes guides, tutorials and recommendations for choosing the most suitable titles, setting parental controls and monitoring use.
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Games in Italy
Games in Italy is a label created by IIDEA to tell the story of the Italian video games industry on a global scale. The aim is to increase the international visibility of Made in Italy, showcase the successes of the national video games industry and explain why it is important to invest in Italian companies.
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First Playable
First Playable is the most important business event for the video games industry in Italy. Its aim is to create an international showcase for video games made in Italy and to facilitate contacts between Italian production companies and international operators. It is organised by IIDEA and Toscana Film Commission – Fondazione Sistema Toscana, in collaboration with ICE Agenzia.
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