Milan, 27 November 2025 – IIDEA, the Italian video game industry association, announces the appointment of two new Board of Directors members, Andy Tomlinson (Electronic Arts) and Raffaele Zeppieri (Sony Interactive Entertainment), and two new Vice Presidents, Christian Born (Bandai Namco Entertainment) and Cédric Mimouni (Microsoft).
Christian Born has been Country Manager of Bandai Namco Italy since 2015. He began his professional career at Ubisoft, then moved to Electronic Arts and Atari, where he led marketing teams in Italy, France and the Middle East. He has also lectured as an adjunct professor at several Italian universities.
Cédric Mimouni, Director of Worldwide Category Xbox Games Studios, started his career in 2005 at Electronic Arts as a Product Manager for EA SPORTS. In 2013, he joined Microsoft Xbox and has since held various positions of increasing responsibility, including Marketing Manager in France. He has also led regional teams in Southern Europe, Continental Europe and EMEA.
Andy Tomlinson has led the institutional engagement activities of Electronic Arts in Europe since 2020. With over ten years’ experience in public policy for the video game sector, he brings an international perspective to IIDEA that is highly valuable for strengthening dialogue with institutions.
Raffaele Zeppieri, Marketing Director at Sony Interactive Entertainment for Italy and Iberia, gained significant experience in the FMCG and entertainment sectors previously, developing strong skills in strategic marketing, brand management, and digital transformation.
The IIDEA Board of Directors is currently composed of: Thalita Malagò – IIDEA, Executive Director; Cédric Mimouni – Microsoft, Board Member and Vice President; Christian Born – Bandai Namco Entertainment, Board Member, Vice President Executive Committee member; Luisa Bixio – Milestone: Board Member, Vice President and Executive Committee member; Federico Brambilla – Exeed: Board Member and Vice President; Andrea Persegati – Nintendo Italy: Board Member and Executive Committee member; Raffaele Zeppieri – Sony Interactive Entertainment, Board Member; Andy Tomlinson, Electronic Arts: Board Member; Carlo Barone – Riot Games, Board Member; Dario Migliavacca, Ubisoft Studios Milan: Board Member; Rocco Scandizzo, Epic Games, Board Member; Elisa Di Lorenzo, Untold Games, Board Member; Simone Little – Video Games Europe Board Member.
These new board members will contribute fresh expertise and perspectives, helping to further strengthen the growth and representation of the video game sector in Italy.